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  • Bar Business Home | Bar Marketing Ideas
     
    Bar Marketing Ideas
    Bar Marketing Ideas: Attracting More Customers to Your Bar

    If you're like most bar owners, your NUMBER ONE PROBLEM is getting enough customers.

    If your existing bar marketing strategy is not producing the results you want, then we have resources that can help you get noticed and drive more customers into your bar.

    Let's face it - the cost of acquiring new customers can be expensive. As an independent bar business, you'll never have the marketing budget of the chain restaurants and bars. You don't have the budget to rely on traditional advertising methods. To survive, you need to use smart, creative, and low-cost marketing strategies.

    One thing is for certain - if you're not attracting enough customers to your business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

    Fortunately, there are several proven and tested bar marketing ideas and strategies that other successful bar owners use that you can also use in order to attract more customers. Choose the ones that fit your bar and you can increase your customer flow and build a steady stream of loyal customers for your business.

    You can attract more customers without spending alot of money - we'll show you how.

    Our bar marketing promotions, tactics, and strategies are easy to understand and implement, and are designed for independent bar and nightclub owners and managers. They are time-tested strategies that other bar owners have successfully used to grow and thrive. Use them to get more new customers and keep the ones that you already have.


    How to Use Bounce Back Offers to Get Your Customers to Frequent Your Bar More Often
    How to Use Bounce Back Offers to Get Your Customers to Frequent Your Bar More Often Getting your existing customers to return to your bar more often should be a major component of every bar's marketing plan. Not having enough repeat customers is often the difference between making a profit and losing money. Learn the most effective ways to put together and roll out bounce back offers at very low cost to encourage your existing customer base to spend more time and money in your bar . . . more>>
    Free High Traffic Websites You Can Use to Promote Your Bar's Upcoming Events
    Free High Traffic Websites You Can Use to Promote Your Bar's Upcoming Events Getting the word out about your upcoming events is vital for making your promotions successful. Fortunately, with just a little bit of computer time, you can reach a large section of potential customers in your area. Learn the top event calendar websites where you can list your bar's upcoming events for free . . . more>>
    How to Get Your Best Customers to Refer Your Bar: It's Like Having Them Working in Your Marketing Department
    How to Get Your Best Customers to Refer Your Bar: It's Like Having Them Working in Your Marketing Department Getting your existing regular customer base to refer their friends to your bar is one of the best low cost ways to grow your customer traffic. If you don't have a structured referral program in place, you're leaving easy money on the table. Learn the exact steps to take in order to set up a structured customer referral program and benefit from this easy to reach source of new customers . . . more>>
    BAR DOWNLOAD: Customer Referral Gift Certificate Template
    When putting together your customer referral program, use the customer referral gift certificate template to help you design your bar's referral gift certificates . . . more>>
    BAR DOWNLOAD: Customer Thank You Gift Certificate Template
    When putting together your customer referral program, use the customer thank you gift certificate as a template to help you design your bar's thank you gift certificates . . . more>>
    Making Your Bar's Website Mobile Phone Friendly
    Making Your Bar's Website Mobile Phone Friendly With just about every potential customer now carrying a mobile phone, having a mobile website for your bar is getting more and more important. Learn the different mobile phone website options available to you and a simple and effective way to build a mobile website for your bar . . . more>>
    Use Sponsored Tastings to Build Business on Slow Nights
    Use Sponsored Tastings to Build Business on Slow Nights Sponsored tastings are an ideal way to bring in more customers for very little money marketing investment. Learn how to work with your beverage brands to host these special events in your bar that will generate interest in a new product and add to your revenue as well . . . more>>
    Bar Promotion Fundamentals: Understanding What Result Areas Your Bar Promotions Should Achieve
    Bar Promotion Fundamentals: Understanding What Result Areas Your Bar Promotions Should Achieve You know you need to run promotions for your bar. But do you know the specific objectives each bar promotion should accomplish? Learn how to get more customers and increase sales by understanding with clarity the objectives you should have for each bar promotion . . . more>>
    Should You Run a Groupon Promotion For Your Bar?
    Should You Run a Groupon Promotion For Your Bar? With the growing popularity of deep discount websites such as Groupon.com as customer traffic generators, it may be tempting to run a campaign for your bar. Learn the truth about running a deep discount website promotion and why for some bars it could be one of the worst decisions a bar owner makes . . . more>>
    How to Customize Your Free Google Local Search Listing (and Stand Out From Your Competitors)
    How to Customize Your Free Google Local Search Listing (and Stand Out From Your Competitors) Make your free Google business listing stand out from the listings of your competitors. Learn a simple and effective way to add a customizable message to your listing that potential customers can click to find out about your drink or food specials, upcoming events, or coupons you may be running . . . more>>
    How to Promote Your Bar Using Foursquare
    How to Promote Your Bar Using Foursquare Many of your potential customers are avid users of social networks and smart phones. Getting your bar noticed among local users who live or work near your bar will allow you to tap into a low cost source of customers. Learn how to effectively market your bar for free to local smartphone users on Foursquare and drive additional traffic your way . . . more>>
    How to Run a Spelling Bee Contest in Your Bar
    How to Run a Spelling Bee Contest in Your Bar Want a new promotion at your bar that's cheap, easy to do, and draws a crowd? Spelling bee contests are a trendy new event in bars and they're quickly gaining popularity. Learn how to set up a spelling bee in your bar that is both profitable and brings in more customers right away . . . more>>
    Bar Spelling Bee Word List
    A spelling bee is an easy and proven event to put on at your bar - you really just need a list of words, the rules, and some contestants to get going. Use the Bar Spelling Bee Word List to start your first bar spelling bee . . . more>>
    Bar Spelling Bee Sign Up Sheet
    Bar Spelling Bee Sign Up Sheet When you run a spelling contest it's easier to keep track of contestants and stay organized with a signup sheet. Use the Bar Spelling Bee Signup Sheet for customers who want to sign up to participate in a spelling bee at your bar . . . more>>
    Bar Spelling Bee Rule Book
    Bar Spelling Bee Rule Book If you hold a contest at your bar it's always good to have a rule book available to settle problems that arise. Use the Bar Spelling Bee Rule Book to help settle disputes and answer questions when you hold a spelling contest at your bar . . . more>>
    How to Run a Summer Beach Bash Promotion
    How to Run a Summer Beach Bash Promotion A summer beach bash promotion is a fun and exciting bar promotion that is sure to be a hit with your customers. Our step by step guide provides simple and straightforward steps on how to put together a profitable beach party bash promotion . . . more>>
    How to Profit by Hosting Birthday Parties in Your Bar
    How to Profit by Hosting Birthday Parties in Your Bar Having birthday parties at your bar is a largely untapped source of revenue for many bars. Positioning your bar to hold this type of event is easier than you think. Learn the exact steps to take to make this a profitable part of your marketing mix . . . more>>
    How to Successfully Run a Trivia Night in Your Bar
    How to Successfully Run a Trivia Night in Your Bar Bar trivia is a proven event you can run and bring in large groups of customers to your bar, even on traditionally slow nights. Learn the exact steps to take in running a successful trivia night and turn one of your slower nights into a profitable evening for your bar . . . more>>
    Free Advertising For Your Bar: How To Get The Most Out Of Google, Yahoo, and Bing Local Search
    Free Advertising For Your Bar: How To Get The Most Out Of Google, Yahoo, and Bing Local Search The trend is irreversible. Local search on internet search engines have replaced the yellow pages as the go-to source for many people when deciding where to go. Are you getting the most out of your local listing in Google, Yahoo, and Bing? Learn what you need to know so that you don't miss out on what could be a huge source of traffic for your bar . . . more>>
    How to Successfully Micro Target Customers Using Facebook Paid Advertising
    How to Successfully Micro Target Customers Using Facebook Paid Advertising Facebook paid advertising is one of the most cost effective ways to drive traffic to your bar -- you only pay to reach the demographics and local area you define. This often overlooked format is being used with great success by many bar owners. Learn the exact steps needed in setting up a low cost Facebook ad campaign for your bar . . . more>>
    BAR DOWNLOAD: Customer Loyalty Club Signup Form
    BAR DOWNLOAD: Customer Loyalty Club Signup Form Marketing to members of your loyalty program is a key low cost way to get your customers to spend money with your bar again and again. Use the Customer Loyalty Club Signup Form to collect the necessary customer information for every person joining your bar's customer loyalty program . . . more>>
    Sponsoring Sports Teams in Your Bar: How To Generate Steady Profits and Customers By Following Specific Steps
    Sponsoring Sports Teams in Your Bar: How To Generate Steady Profits and Customers By Following Specific Steps Sponsoring sports teams can be a steady money maker for your bar. It can also be a money loser if you don't have the right game plan. Learn the do's and don't about sports team sponsoring and how to make this a profitable part of your business . . . more>>
    BAR MARKETING SECRETS: Guaranteed Ways to Get More Women Into Your Bar
    BAR MARKETING SECRETS: Guaranteed Ways to Get More Women Into Your Bar Its common knowledge in the bar industry that if you can get women to visit your bar, the men will follow. Learn how to market your bar to women and create an environment that attracts female customers. . . . more>>
    How to Use Google Calendar for Events at Your Bar
    How to Use Google Calendar for Events at Your Bar It's simple to create an event calendar on your bar website with Google Calendar. You can easily make changes and update upcoming events with this excellent free tool. Learn how to set up a Google Calendar for your bar with this step by step guide . . . more>>
    How to Get Your Bar Listed for Free with the Top Customer Review Websites on the Internet
    How to Get Your Bar Listed for Free with the Top Customer Review Websites on the Internet Many customers turn to customer review websites before deciding to visit a bar for the first time. If your bar is not listed, you're losing out on this free source of customer traffic. Learn which sites you need to be listed in and how to go about getting listed . . . more>>
    BAR DOWNLOAD: Sports Team Sponsorship Agreement
    Once you've agreed to sponsor a sports team, it's essential that you put in writing what your bar and the team have agreed to. Otherwise there could be unneccessay misunderstandings. Use the Sports Team Sponsorship Agreement to lay out the expectations of your bar and what your bar will providing to the sponsored team . . . more>>
    BAR DOWNLOAD: Bar Promotion Budget Worksheet
    BAR DOWNLOAD: Bar Promotion Budget Worksheet When a promotion moves from an idea into planning stage, you need to begin keeping track of the different costs that the promotion incurs. Use the Bar Promotion Budget Worksheet to determine each promotion's true costs in all areas so that you can get an accurate read on each promotion's profitability . . . more>>
    Setting Up Free WiFi in Your Bar
    Setting Up Free WiFi in Your Bar WiFi usage is exploding. With the rapid adoption of smartphones by consumers, the demand for WiFi will continue to increase. Learn all that's involved in setting up free WiFi in your bar so that you can get your existing customers to stay longer as well as attract new customers . . . more>>
    How to Design and Run a Beer Pong Promotion
    How to Design and Run a Beer Pong Promotion What's a great way to get more customers into your bar and sell more beer? Beer Pong! Many bars are running successful beer pong promotions by following a few easy steps. Learn how to to run this bar game and download our pre-set Beer Pong Rule Book and Beer Pong Score Cards . . . more>>
    Reinventing VIP Bar Service: New Ways to Reward Your Best Customers
    Reinventing VIP Bar Service: New Ways to Reward Your Best Customers The days of bottle service and limited scope VIP programs are behind us. These days savvy bar owners are creating more ways to reward very important customers with more flexible VIP service. Find out what the new VIP Treatment is and how you can use it in your bar . . . more>>
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