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Bar Marketing Ideas: How to Attract More Customers to Your Bar
If you're like most bar owners, your NUMBER ONE PROBLEM is getting enough customers.
If your existing bar marketing strategies are not producing the financial results you want, we can help!
BarBusinessOwner.com has over 125+ bar marketing strategies that will help you get your bar noticed and attract more customers into your bar.
Our bar marketing resources are industry-leading and represent the most extensive collection of bar marketing ideas anywhere online or in print.
Let's face it - the cost of acquiring new customers can be expensive. As an independent bar business, you'll never have the marketing budget of the chain restaurants and bars. You don't have the budget to rely on traditional advertising methods. To survive, you need to use smart, creative, and low-cost marketing strategies.
One thing is for certain - if you're not attracting enough customers to your business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.
Fortunately, there are several proven and tested bar marketing ideas and strategies that other successful bar owners use that you can also use in order to attract more customers. Choose the ones that fit your bar and you can increase your customer flow and build a steady stream of loyal customers for your business.
You can attract more customers without spending alot of money - we'll show you how.
Our bar marketing promotions, tactics, and strategies are easy to understand and implement, and are designed for independent bar and nightclub owners and managers. As times change you must know which of the latest marketing techniques are getting results and how you can implement them in order for your bar to grow and thrive.
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Keeping track of your bar events and special promotions can be a challenge even for the most organized bar owners. Use the Bar Event Calendar For 2016 to add or edit your upcoming bar events and keep this part of your business organized more>>
Holiday office parties can be some of the biggest moneymakers for your bar over the holiday season. If you're not booking enough company office parties, you're missing out on what could be an excellent revenue stream. Learn key holiday office party marketing steps you can implement immediately to increase your end of year sales more>>
Successful promotions have numerous details that must be managed and organized in order for any promotion to be successful. Use the Bar Promotions Planning Form to plan and organize each bar promotion you run more>>
Yahoo and Yelp have now partnered where Yelp customer reviews will now be found in Yahoo local search results and Yahoo Maps when users search on their smartphones, tablets, and PCs. Learn what you need to do to make sure your bar is found more>>
Every city has several annual local events that your bar can piggy back on to make your bar the place to be before, during, or after the event. Learn how to create a tie in to the event and get the word out so that you can create several more huge profit days each year more>>
iPhones make up approximately 20% of all smartphones in use in the US, while iPads account for almost 50% of all tablets in use. This is a huge market that can't be ignored and represents more customer traffic for your bar. We'll show you what exact steps you can take so that you outrank your competitors and obtain new customers (and sales) from online searches on Apple devices more>>
Bring excitement and increased beverage sales to your bar by running a mixology contest among your customers. Not only do customers love it but when this contest is run drink sales spike immediately. Get the details of this promotion here more>>
When running a mixology contest you'll need a form for your participants to indicate which ingredients they will be using. Download the form here more>>
Between Facebook, Twitter, Yelp, Pinterest, You Tube and all the other social media sites, it is easy to let something slip or lose track of what you did where. Use the Weekly Social Media Planner to keep your social media efforts organized and consistent more>>
Putting together a yearly advertising plan for your bar is vital in allocating your advertising spend. With the amount that you spend on advertising, you can't afford to "wing it". Use the Bar Yearly Advertising Plan spreadsheet to help you calculate and plan out your bar's yearly advertising expenditures more>>
The Mystery Beer Night bar promotion can be run at next to no cost and is a great way to drive beer sales and move beer inventory. This promotion can be run several times each year, each time with a few different twists. Learn more here more>>
Use the Bar Run Registration and waiver Form to get participant's email addresses and contact information and have them sign a waiver prior to participating in your race event. Download this form here more>>
The Apres Ski bar promotion is a fun and different bar promotion that customers love. Run this promotion during the winter to create fun and excitement and do something totally different from other bars in your area. More details available here more>>
Both Yelp and City Search offer paid advertising beyond their free listings. With large amounts of targeted web traffic, it seems to make sense to go with their paid advertising options to make your bar stand out. Save your money and don't do it! Learn why paid advertising on Yelp and City Search is like throwing money down the drain more>>
The Distributor Promo Night bar promotion can be a big sales night and result in excellent profits if run correctly. Learn the details necessary to pull this promotion off and create another big sales night for your bar more>>
Most bars do not operate at peak efficiency during their busiest times. This results in additional sales and profits being lost each day due to the failure to follow a few key revenue management strategies. Learn several specific revenue enhancing steps successful bars are using to increase sales from 3% to 5% and that cost almost nothing to roll out more>>
Apple has dropped Google Maps for its mobile mapping system and is now using its own maps on iPhones and iPads devices. If you want your bar to be found properly on these devices, you need to establish your listing asap. Learn what data you need to have in your Apple map listing and how to get your listing to stand out from your competitors more>>
The Logo Wear Night Bar Promotion is a great way to get your customers to patronize you more often and help advertise your bar. This promotion involves zero upfront costs and can be a steady promotion you can run several times a year. Download this promotion here more>>
Getting your existing regular customer base to refer their friends to your bar is one of the best low cost ways to grow your customer traffic. If you don't have a structured referral program in place, you're leaving easy money on the table. Learn the exact steps to take in order to set up a structured customer referral program and benefit from this easy to reach source of new customers more>>
Most bars and restaurants do not take full advantage of their guest receipts to encourage customers to return soon or cross promote other menu items. Learn why this type of marketing has an excellent ROI and how you can roll it out in your establishment more>>
With so many social media and review sites, you can easily forget to monitor an important website and ignore your customers. Use the Social Media & Review Response Checklist so when you or your employees work online you can respond to all the important comments and reviews posted by customers more>>
If your bar receives negative feedback on internet review sites like Yelp or Trip Advisor, it can greatly influence future customers. You must publicly respond to the review and leave a positive impression with customers. Our pre-scripted sample responses serve as a template for your response - just add any pertinent details and cut and paste your response more>>
Negative online reviews are like a ticking time bomb that cannot be ignored. Responding to them is essential - but which ways are most effective? Learn the best ways to deal with negative online reviews and how to craft your response to improve your bar's online reputation more>>
For most bars Mondays present a significant challenge finding customer traffic. Several bars we know of run a "blue" themed night on Monday to build excitement and traffic. Learn more about how they run this promotion here more>>
Promote your bar's upcoming events online for free by having them included in the search engine results. More clicks and more customers will result. We'll show you the code and format to use that will help you stand out from the competition and get more customer traffic more>>
This promotion is an ideal way for bars to get customers to come in earlier or stay later, depending on when you need customers the most. Low cost and easy to run, the Beer Wristband Discount promotion is very effective at increasing sales during slower hours more>>
Claiming your products are locally sourced, organic, sustainable, aged, top shelf, etc. can leave you exposed to sharply negative customer reaction if this is no longer true. It can severely hurt sales if left unfixed. Learn how to perform a "menu audit" to make sure what you claim is still the case more>>
Beer pairings are becoming increasingly popular and are successful in nearly any type of bar. You too can turn beer pairings into a regular revenue stream. Learn the "in's and out's" of beer pairing dinners and use this event to bring more business to your bar more>>
Understanding what works (and what doesn't) with bar promotions is vital in maximizing your customer traffic. The addition or tweaking of just a few things can skyrocket the response to your promotions. Use this step by step guide to help you create successful bar promotions that will drive tons of customer traffic more>>
Running events are growing in popularity and savvy bar owners are creating opportunities with their own events. Learn how to host a race event and convert these runners into new customers and sales in this lucrative market more>>
Many customers turn to online customer reviews when deciding where to spend their money. The more reviews you have, the easier it is for the customer to decide they want to visit your bar. Learn what leading bars are doing to successfully get more reviews from their customers with little effort more>>
Getting clued in to what's going on in your market is key to success in the bar business. The only way you'll know what really happening is if you shop your competitors. Use this as a guide to help you put together a simple yet thorough competiton shop process for your bar more>>
Pinterest is a great (and free) way for your bar to build an online community of customers and promote. But if you don't know what to post or how to build a group of followers it can be a total time waster. Learn the best practices for using Pinterest successfully to market your bar more>>
Pinterest is currently the fastest growing social media site and is attracting plenty of traffic. The good news is that you can use this site to drive new customers to your bar or restaurant and promote upcoming events. Learn exactly how to get your bar on Pinterest and what steps are most effective for customer generation more>>
The success of your bar promotions will be largely determined by how effectively you get the word out. Choose the wrong marketing avenues and you'll both waste money and not get the crowd you need. Learn the most effective marketing and advertising ways successful bars use to promote their upcoming bar promotions and which ones to avoid more>>
The following promotion is a case study straight from one of our members, and has been used by several other members with great success. Learn the exact steps used by these bar owners to triple their happy hour revenue and fill up their bar on slow nights by targeting groups more>>
Focusing on increasing repeat customers is one of the smartest uses of any bar owner's time. Research on customer buying habits shows that by increasing return visits by only 5% can increase your profits by at least 25%. Learn the best strategies bar owners use to cost effectively increase their repeat customers return rate and make your bar more profitable more>>
GPS receivers and smartphones equipped with a GPS feature are becoming more common among car owners and smartphone users. If your bar is not listed, you're losing customers who you could easily attract. Learn how to get your bar listed in the GPS databases so that you can take advantage of this excellent and free customer traffic driver more>>