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  • Bar Business Home | Bar Marketing
     
    Bar Marketing
    Bar Marketing: Attracting More Customers to Your Bar

    If you're like most bar owners, your NUMBER ONE PROBLEM is getting enough customers.

    If your existing bar marketing strategy is not producing the results you want, then we have resources that can help you get noticed and drive more customers into your bar.

    Let's face it - the cost of acquiring new customers can be expensive. As an independent bar business, you'll never have the marketing budget of the chain restaurants and bars. You don't have the budget to rely on traditional advertising methods. To survive, you need to use smart, creative, and low-cost marketing strategies.

    One thing is for certain - if you're not attracting enough customers to your business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

    Fortunately, there are several proven and tested bar marketing strategies that other successful bar owners use that you can also use in order to attract more customers. Choose the ones that fit your bar and you can increase your customer flow and build a steady stream of loyal customers for your business.

    You can attract more customers without spending alot of money - we'll show you how.

    Our bar marketing promotions, tactics, and strategies are easy to understand and implement, and are designed for independent bar and nightclub owners and managers. They are time-tested strategies that other bar owners have successfully used to grow and thrive. Use them to get more new customers and keep the ones that you already have.


    Setting Up Free WiFi in Your Bar
    Setting Up Free WiFi in Your Bar WiFi usage is exploding. With the rapid adoption of smartphones by consumers, the demand for WiFi will continue to increase. Learn all that's involved in setting up free WiFi in your bar so that you can get your existing customers to stay longer as well as attract new customers . . . more>>
    How to Design and Run a Beer Pong Promotion
    How to Design and Run a Beer Pong Promotion What's a great way to get more customers into your bar and sell more beer? Beer Pong! Many bars are running successful beer pong promotions by following a few easy steps. Learn how to to run this bar game and download our pre-set Beer Pong Rule Book and Beer Pong Score Cards . . . more>>
    Reinventing VIP Bar Service: New Ways to Reward Your Best Customers
    Reinventing VIP Bar Service: New Ways to Reward Your Best Customers The days of bottle service and limited scope VIP programs are behind us. These days savvy bar owners are creating more ways to reward very important customers with more flexible VIP service. Find out what the new VIP Treatment is and how you can use it in your bar . . . more>>
    Setting Up a Customer Paid-For Loyalty Program
    Setting Up a Customer Paid-For Loyalty Program Customers will pay to be a part of your loyalty club if they can see it benefiting them. If you know how to do it right, you can build a loyal group of regulars and also get them to pay a sign up fee to join the loyalty club at your bar. Learn how to devise and roll out a paid loyalty program in your bar . . . more>>
    Sample Letter to Send to Other Local Businesses for Joint Promotions and Marketing Partnerships
    Sample Letter to Send to Other Local Businesses for Joint Promotions and Marketing Partnerships Running joint promotions and marketing partnerships with other non-competing businesses in your area is just smart business. You increase your customer base at extremely low cost. Use this sample letter template to quickly and easily contact other businesses in your area to partner with . . . more>>
    Bar Trends For 2010
    Bar Trends For 2010 Being successful in the bar business means being ahead of the curve by keeping your bar fresh and new. Learn the biggest trends and innovations for bars this year and learn how you can incorporate them into your operation . . . more>>
    How To Get Your Bar Listed in GPS Databases
    How To Get Your Bar Listed in GPS Databases GPS receivers are becoming more common among car owners and smartphone users. If your bar is not listed, you're losing customers who you could easily attract. Learn how to get your bar listed in the GPS databases so that you can take advantage of this excellent and free customer traffic driver . . . more>>
    BAR DOWNLOAD: Bar Promotions Results Form
    BAR DOWNLOAD: Bar Promotions Results Form Measuring the success of every bar promotion you run is vital if you want accurate data to determine whether you should run that promotion again, make some changes or get rid of it completely. Use the Bar Promotion Success Form to measure the success of your bar promotions with sales and number of customers compared to costs . . . more>>
    How to Market To Hotel Guests in the Areas Around Your Bar
    How to Market To Hotel Guests in the Areas Around Your Bar An often overlooked source of customers is guests who are staying in hotels in motels within a couple of miles of your bar. Don't miss out on these customers. Learn easy and proven ways to drive customer traffic from these hotel guests . . . more>>
    7 Key Steps to Effectively Promote Your Bar's Website
    7 Key Steps to Effectively Promote Your Bar's Website Getting more business as a result of your website is the goal of most bar owners. If you're not seeing results from your website, now's the time to make some changes. Learn seven key steps every bar owner should take to turn their website into a solid source of new customers and profits . . . more>>
    Can Smartphone Users Find Your Bar?
    Can Smartphone Users Find Your Bar? Smartphone usage for mobile computing is growing at a rapid pace, especially among ages 18-45. If you're not easily found when a potential customer does a smartphone search for bars, you're losing valuable customer traffic. Learn what you can do to ensure that your bar shows up when customers are searching for bars in their area . . . more>>
    Essential Steps to Get Better Results From Your Text Message Marketing
    Essential Steps to Get Better Results From Your Text Message Marketing If your bar is new to text message marketing or you've been texting for a while without the desired results, you're not alone. The good news is that bars do get great results with text message marketing by executing on a few important key steps. Learn the essential steps on how to get better results with your text message marketing . . . more>>
    Bar Promotion Fundamentals: Understanding What Result Areas Your Bar Promotions Should Achieve
    Bar Promotion Fundamentals: Understanding What Result Areas Your Bar Promotions Should Achieve You know you need to run promotions for your bar. But do you know the specific objectives each bar promotion should accomplish? Learn how to get more customers and increase sales by understanding with clarity the objectives you should have for each bar promotion . . . more>>
    How to Market Your Bar to Charity Groups Using Guest Bartenders
    How to Market Your Bar to Charity Groups Using Guest Bartenders Many charities are searching for ways to raise money in today's economy. You can successfully market your bar to charity groups using a guest bartender promotion at very low cost. Follow our step by step guide to putting in place a charity guest bartender promotion that will fill up your bar on your slower nights and impact your bottom line . . . more>>
    Proven Bar Promotion That Works: How to Triple Your Happy Hour Sales By Holding Group Nights
    Proven Bar Promotion That Works: How to Triple Your Happy Hour Sales By Holding Group Nights The following promotion is a case study straight from one of our members, and has been used by several other members with great success. Learn the exact steps used by these bar owners to triple their happy hour revenue and fill up their bar on slow nights by targeting groups . . . more>>
    How to Market Your Bar For Holiday Office Parties
    How to Market Your Bar For Holiday Office Parties Holiday office parties can be some of the biggest moneymakers for your bar over the Christmas season. If you're not booking enough company office parties, you're missing out on what could be an excellent revenue stream. Learn key holiday office party marketing steps you can implement immediately to increase your end of year sales . . . more>>
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