Bar business resources for bar owners, including operation forms and downloads, training manuals, bar marketing strategies, bar promotions, & more to help you run a more profitable businessBar business resources for bar owners, including operation forms and downloads, training manuals, bar marketing strategies, bar promotions, & more to help you run a more profitable business
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  • Home | Bar Marketing Ideas
    Bar Marketing Ideas

    Bar Marketing Ideas: How to Attract More Customers to Your Bar

    If you're like most bar owners, your NUMBER ONE PROBLEM is getting enough customers.

    If your existing bar marketing strategies are not producing the financial results you want, we can help!

    BarBusinessOwner.com has over 125+ bar marketing strategies that will help you get your bar noticed and attract more customers into your bar.

    Our bar marketing resources are industry-leading and represent the most extensive collection of bar marketing ideas anywhere online or in print.

    Let's face it - the cost of acquiring new customers can be expensive. As an independent bar business, you'll never have the marketing budget of the chain restaurants and bars. You don't have the budget to rely on traditional advertising methods. To survive, you need to use smart, creative, and low-cost marketing strategies.

    One thing is for certain - if you're not attracting enough customers to your business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

    Fortunately, there are several proven and tested bar marketing ideas and strategies that other successful bar owners use that you can also use in order to attract more customers. Choose the ones that fit your bar and you can increase your customer flow and build a steady stream of loyal customers for your business.

    You can attract more customers without spending alot of money - we'll show you how.

    Our bar marketing promotions, tactics, and strategies are easy to understand and implement, and are designed for independent bar and nightclub owners and managers. As times change you must know which of the latest marketing techniques are getting results and how you can implement them in order for your bar to grow and thrive.

    Click here for more information on all that's included and how to join.


    2015 Bar Events Calendar
    2015 Bar Events Calendar Keeping track of your bar events and special promotions can be a challenge even for the most organized bar owners. Use the Bar Event Calendar For 2015 to add or edit your upcoming bar events and keep this part of your business organized . . . more>>
    Yahoo Local Results Now Powered by Yelp
    Yahoo Local Results Now Powered by Yelp Yahoo and Yelp have now partnered where Yelp customer reviews will now be found in Yahoo local search results and Yahoo Maps when users search on their smartphones, tablets, and PCs. Learn what you need to do to make sure your bar is found . . . more>>
    2014 Bar Events Calendar
    2014 Bar Events Calendar Keeping track of your bar events and special promotions can be a challenge even for the most organized bar owners. Use the Bar Event Calendar For 2014 to add or edit your upcoming bar events and keep this part of your business organized . . . more>>
    Bar Marketing Strategy: How to Use Local Events in Your City to Fill Your Bar
    Bar Marketing Strategy: How to Use Local Events in Your City to Fill Your Bar Every city has several annual local events that your bar can piggy back on to make your bar the place to be before, during, or after the event. Learn how to create a tie in to the event and get the word out so that you can create several more huge profit days each year . . . more>>
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    How to Get Your Bar's Listing to Rank Above Other Bars on iPhone and iPad Searches iPhones make up approximately 20% of all smartphones in use in the US, while iPads account for almost 50% of all tablets in use. This is a huge market that can't be ignored and represents more customer traffic for your bar. We'll show you what exact steps you can take so that you outrank your competitors and obtain new customers (and sales) from online searches on Apple devices . . . more>>
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    Mixology Contest Promotion: A Fun Way to Drive Sales and Create Excitement Bring excitement and increased beverage sales to your bar by running a mixology contest among your customers. Not only do customers love it but when this contest is run drink sales spike immediately. Get the details of this promotion here . . . more>>
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    When running a mixology contest you'll need a form for your participants to indicate which ingredients they will be using. Download the form here . . . more>>
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    Bar Weekly Social Media Planner Between Facebook, Twitter, Yelp, Pinterest, You Tube and all the other social media sites, it is easy to let something slip or lose track of what you did where. Use the Weekly Social Media Planner to keep your social media efforts organized and consistent . . . more>>
    Bar Yearly Advertising Plan
    Bar Yearly Advertising Plan Putting together a yearly advertising plan for your bar is vital in allocating your advertising spend. With the amount that you spend on advertising, you can't afford to "wing it". Use the Bar Yearly Advertising Plan spreadsheet to help you calculate and plan out your bar's yearly advertising expenditures . . . more>>
    BAR PROMOTION: Mystery Beer Night
    BAR PROMOTION: Mystery Beer Night The Mystery Beer Night bar promotion can be run at next to no cost and is a great way to drive beer sales and move beer inventory. This promotion can be run several times each year, each time with a few different twists. Learn more here . . . more>>
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    Bar Run Registration and Waiver Form Use the Bar Run Registration and waiver Form to get participant's email addresses and contact information and have them sign a waiver prior to participating in your race event. Download this form here . . . more>>
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    Why You Should Avoid Using Paid Advertising on Yelp and City Search
    Why You Should Avoid Using Paid Advertising on Yelp and City Search Both Yelp and City Search offer paid advertising beyond their free listings. With large amounts of targeted web traffic, it seems to make sense to go with their paid advertising options to make your bar stand out. Save your money and don't do it! Learn why paid advertising on Yelp and City Search is like throwing money down the drain . . . more>>
    BAR PROMOTION: Distributor Promo Night
    BAR PROMOTION: Distributor Promo Night The Distributor Promo Night bar promotion can be a big sales night and result in excellent profits if run correctly. Learn the details necessary to pull this promotion off and create another big sales night for your bar . . . more>>
    Bar Revenue Management: Proven Ways to Increase Your Sales 3% to 5%
    Bar Revenue Management: Proven Ways to Increase Your Sales 3% to 5% Most bars do not operate at peak efficiency during their busiest times. This results in additional sales and profits being lost each day due to the failure to follow a few key revenue management strategies. Learn several specific revenue enhancing steps successful bars are using to increase sales from 3% to 5% and that cost almost nothing to roll out . . . more>>
    How to Optimize Your Bar's Apple Maps Listing
    How to Optimize Your Bar's Apple Maps Listing Apple has dropped Google Maps for its mobile mapping system and is now using its own maps on iPhones and iPads devices. If you want your bar to be found properly on these devices, you need to establish your listing asap. Learn what data you need to have in your Apple map listing and how to get your listing to stand out from your competitors . . . more>>
    BAR PROMOTION: Logo Wear Night
    BAR PROMOTION: Logo Wear Night The Logo Wear Night Bar Promotion is a great way to get your customers to patronize you more often and help advertise your bar. This promotion involves zero upfront costs and can be a steady promotion you can run several times a year. Download this promotion here . . . more>>
    How to Get Your Best Customers to Refer Your Bar: It's Like Having Them Working in Your Marketing Department
    How to Get Your Best Customers to Refer Your Bar: It's Like Having Them Working in Your Marketing Department Getting your existing regular customer base to refer their friends to your bar is one of the best low cost ways to grow your customer traffic. If you don't have a structured referral program in place, you're leaving easy money on the table. Learn the exact steps to take in order to set up a structured customer referral program and benefit from this easy to reach source of new customers . . . more>>
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    Get More Repeat Customers and Sales by Having Your Guest Receipts Sell For You Most bars and restaurants do not take full advantage of their guest receipts to encourage customers to return soon or cross promote other menu items. Learn why this type of marketing has an excellent ROI and how you can roll it out in your establishment . . . more>>
    Social Media & Review Response Checklist
    Social Media & Review Response Checklist With so many social media and review sites, you can easily forget to monitor an important website and ignore your customers. Use the Social Media & Review Response Checklist so when you or your employees work online you can respond to all the important comments and reviews posted by customers . . . more>>
    Pre-Scripted Responses for Negative Online Reviews
    Pre-Scripted Responses for Negative Online Reviews If your bar receives negative feedback on internet review sites like Yelp or Trip Advisor, it can greatly influence future customers. You must publicly respond to the review and leave a positive impression with customers. Our pre-scripted sample responses serve as a template for your response - just add any pertinent details and cut and paste your response . . . more>>
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    How to Respond to Negative Online Reviews Negative online reviews are like a ticking time bomb that cannot be ignored. Responding to them is essential - but which ways are most effective? Learn the best ways to deal with negative online reviews and how to craft your response to improve your bar's online reputation . . . more>>
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    How to Get Your Bar's Weekly Promotions Calendar to Show Up in Google/Bing/Yahoo's Search Results Promote your bar's upcoming events online for free by having them included in the search engine results. More clicks and more customers will result. We'll show you the code and format to use that will help you stand out from the competition and get more customer traffic . . . more>>
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