Bar business resources for bar owners, including bar promotions, bar marketing ideas, operations knowledge, training manuals, & more to run a more profitable businessBar business resources for bar owners, including bar promotions, bar marketing ideas, operations knowledge, training manuals, & more to run a more profitable business
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  • Home | Bar Marketing Ideas
    Bar Marketing Ideas

    Bar Marketing Ideas: How to Attract More Customers to Your Bar

    If you're like most bar owners, your NUMBER ONE PROBLEM is getting enough customers.

    If your existing bar marketing strategies are not producing the financial results you want, we can help!

    BarBusinessOwner.com has over 125+ bar marketing strategies that will help you get your bar noticed and attract more customers into your bar.

    Our bar marketing resources are industry-leading and represent the most extensive collection of bar marketing ideas anywhere online or in print.

    Let's face it - the cost of acquiring new customers can be expensive. As an independent bar business, you'll never have the marketing budget of the chain restaurants and bars. You don't have the budget to rely on traditional advertising methods. To survive, you need to use smart, creative, and low-cost marketing strategies.

    One thing is for certain - if you're not attracting enough customers to your business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

    Fortunately, there are several proven and tested bar marketing ideas and strategies that other successful bar owners use that you can also use in order to attract more customers. Choose the ones that fit your bar and you can increase your customer flow and build a steady stream of loyal customers for your business.

    You can attract more customers without spending alot of money - we'll show you how.

    Our bar marketing promotions, tactics, and strategies are easy to understand and implement, and are designed for independent bar and nightclub owners and managers. As times change you must know which of the latest marketing techniques are getting results and how you can implement them in order for your bar to grow and thrive.

    Click here for more information on all that's included and how to join.


    Mixology Contest Promotion: A Fun Way to Drive Sales and Create Excitement
    Mixology Contest Promotion: A Fun Way to Drive Sales and Create Excitement Bring excitement and increased beverage sales to your bar by running a mixology contest among your customers. Not only do customers love it but when this contest is run drink sales spike immediately. Get the details of this promotion here . . . more>>
    Mixology Contest Ingredients Form
    When running a mixology contest you'll need a form for your participants to indicate which ingredients they will be using. Download the form here . . . more>>
    Bar Marketing Strategy: How to Use Local Events in Your City to Fill Your Bar
    Bar Marketing Strategy: How to Use Local Events in Your City to Fill Your Bar Every city has several annual local events that your bar can piggy back on to make your bar the place to be before, during, or after the event. Learn how to create a tie in to the event and get the word out so that you can create several more huge profit days each year . . . more>>
    Bar Weekly Social Media Planner
    Bar Weekly Social Media Planner Between Facebook, Twitter, Yelp, Pinterest, You Tube and all the other social media sites, it is easy to let something slip or lose track of what you did where. Use the Weekly Social Media Planner to keep your social media efforts organized and consistent . . . more>>
    BAR PROMOTION: Mystery Beer Night
    BAR PROMOTION: Mystery Beer Night The Mystery Beer Night bar promotion can be run at next to no cost and is a great way to drive beer sales and move beer inventory. This promotion can be run several times each year, each time with a few different twists. Learn more here . . . more>>
    Bar Run Registration and Waiver Form
    Bar Run Registration and Waiver Form Use the Bar Run Registration and waiver Form to get participant's email addresses and contact information and have them sign a waiver prior to participating in your race event. Download this form here . . . more>>
    Capture a New Group of Customers with Running Events at Your Bar
    Capture a New Group of Customers with Running Events at Your Bar Running events are growing in popularity and savvy bar owners are creating opportunities with their own events. Learn how to host a race event and convert these runners into new customers and sales in this lucrative market . . . more>>
    BAR PROMOTION: Open Bar Night
    BAR PROMOTION: Open Bar Night The Open Bar Night bar promotion is a great way to drive business and is being used with great success by several bars. Best of all it costs almost nothing to run and can result in steady revenues each time you run it. Learn more here . . . more>>
    BAR PROMOTION: Apres Ski Party
    BAR PROMOTION: Apres Ski Party The Apres Ski bar promotion is a fun and different bar promotion that customers love. Run this promotion during the winter to create fun and excitement and do something totally different from other bars in your area. More details available here . . . more>>
    BAR PROMOTION: Distributor Promo Night
    BAR PROMOTION: Distributor Promo Night The Distributor Promo Night bar promotion can be a big sales night and result in excellent profits if run correctly. Learn the details necessary to pull this promotion off and create another big sales night for your bar . . . more>>
    Bar Revenue Management: Proven Ways to Increase Your Sales 3% to 5%
    Bar Revenue Management: Proven Ways to Increase Your Sales 3% to 5% Most bars do not operate at peak efficiency during their busiest times. This results in additional sales and profits being lost each day due to the failure to follow a few key revenue management strategies. Learn several specific revenue enhancing steps successful bars are using to increase sales from 3% to 5% and that cost almost nothing to roll out . . . more>>
    How to Create a New Revenue Stream and Promote Your Bar by Selling Logo Items
    How to Create a New Revenue Stream and Promote Your Bar by Selling Logo Items Create additional income plus promote your bar by making available logo and event t-shirts, sweatshirts and caps. If you're not doing this already, you're missing out on maximizing profits in your bar. We'll show you how and where you can handle the whole process with minimal time and cost that will make this a no brainer for most establishments . . . more>>
    How to Optimize Your Bar's Apple Maps Listing
    How to Optimize Your Bar's Apple Maps Listing Apple has dropped Google Maps for its mobile mapping system and is now using its own maps on iPhones and iPads devices. If you want your bar to be found properly on these devices, you need to establish your listing asap. Learn what data you need to have in your Apple map listing and how to get your listing to stand out from your competitors . . . more>>
    BAR PROMOTION: Logo Wear Night
    BAR PROMOTION: Logo Wear Night The Logo Wear Night Bar Promotion is a great way to get your customers to patronize you more often and help advertise your bar. This promotion involves zero upfront costs and can be a steady promotion you can run several times a year. Download this promotion here . . . more>>
    Beer Pairing Dinners: How to Bring in a Regular Crowd To Your Bar
    Beer Pairing Dinners: How to Bring in a Regular Crowd To Your Bar Beer pairings are becoming increasingly popular and are successful in nearly any type of bar. You too can turn beer pairings into a regular revenue stream. Learn the "in's and out's" of beer pairing dinners and use this event to bring more business to your bar . . . more>>
    Get More Repeat Customers and Sales by Having Your Guest Receipts Sell For You
    Get More Repeat Customers and Sales by Having Your Guest Receipts Sell For You Most bars and restaurants do not take full advantage of their guest receipts to encourage customers to return soon or cross promote other menu items. Learn why this type of marketing has an excellent ROI and how you can roll it out in your establishment . . . more>>
    Social Media & Review Response Checklist
    Social Media & Review Response Checklist With so many social media and review sites, you can easily forget to monitor an important website and ignore your customers. Use the Social Media & Review Response Checklist so when you or your employees work online you can respond to all the important comments and reviews posted by customers . . . more>>
    2013 Bar Events Calendar
    2013 Bar Events Calendar Keeping track of your bar events and special promotions can be a challenge even for the most organized bar owners. Use the Bar Event Calendar For 2013 to add or edit your upcoming bar events and keep this part of your business organized . . . more>>
    Pre-Scripted Responses for Negative Online Reviews
    Pre-Scripted Responses for Negative Online Reviews If your bar receives negative feedback on internet review sites like Yelp or Trip Advisor, it can greatly influence future customers. You must publicly respond to the review and leave a positive impression with customers. Our pre-scripted sample responses serve as a template for your response - just add any pertinent details and cut and paste your response . . . more>>
    How to Respond to Negative Online Reviews
    How to Respond to Negative Online Reviews Negative online reviews are like a ticking time bomb that cannot be ignored. Responding to them is essential - but which ways are most effective? Learn the best ways to deal with negative online reviews and how to craft your response to improve your bar's online reputation . . . more>>
    BAR PROMOTION: Monday Blues
    BAR PROMOTION: Monday Blues For most bars Mondays present a significant challenge finding customer traffic. Several bars we know of run a "blue" themed night on Monday to build excitement and traffic. Learn more about how they run this promotion here . . . more>>
    BAR PROMOTION: Midnight Madness
    BAR PROMOTION: Midnight Madness If you're looking for a promotion to keep customers in your bar later, consider running a "Midnight Madness" promo to entice customers to stay later for prizes and discounts. Learn what's needed to roll out this inexpensive and easy to run bar promotion . . . more>>
    How to Get Your Bar's Weekly Promotions Calendar to Show Up in Google/Bing/Yahoo's Search Results
    How to Get Your Bar's Weekly Promotions Calendar to Show Up in Google/Bing/Yahoo's Search Results Promote your bar's upcoming events online for free by having them included in the search engine results. More clicks and more customers will result. We'll show you the code and format to use that will help you stand out from the competition and get more customer traffic . . . more>>
    BAR PROMOTION: Crack the Safe
    BAR PROMOTION: Crack the Safe The Crack the Safe promotion is a proven winner at targeting customers to stay later in your bar. Very low cost to run, your customers will find it a very fun promo and will stick around later in order to participate . . . more>>
    BAR PROMOTION: Beer Wristband Discount
    BAR PROMOTION: Beer Wristband Discount This promotion is an ideal way for bars to get customers to come in earlier or stay later, depending on when you need customers the most. Low cost and easy to run, the Beer Wristband Discount promotion is very effective at increasing sales during slower hours . . . more>>
    How to Add Your Facebook, Youtube, and Twitter Updates to Your Website in One Automatic Feed
    How to Add Your Facebook, Youtube, and Twitter Updates to Your Website in One Automatic Feed It's just smart business to make available all your posts to Facebook, Youtube, and Twitter available to your customers on your website. Now you can place all your latest social media posts in one area and have a clean and organized look. We'll show you where to find this FREE social media tool and how to add it your website in just minutes . . . more>>
    Update Your Menu Before It's Too Late: How to Avoid Negative Publicity From Making False Product Claims
    Update Your Menu Before It's Too Late: How to Avoid Negative Publicity From Making False Product Claims Claiming your products are locally sourced, organic, sustainable, aged, top shelf, etc. can leave you exposed to sharply negative customer reaction if this is no longer true. It can severely hurt sales if left unfixed. Learn how to perform a "menu audit" to make sure what you claim is still the case . . . more>>
    How To Create Successful Bar Promotions: A Step By Step Guide
    How To Create Successful Bar Promotions: A Step By Step Guide Understanding what works (and what doesn't) with bar promotions is vital in maximizing your customer traffic. The addition or tweaking of just a few things can skyrocket the response to your promotions. Use this step by step guide to help you create successful bar promotions that will drive tons of customer traffic . . . more>>
    Quick and Effective Way to Get More Online Customer Reviews for Your Bar
    Quick and Effective Way to Get More Online Customer Reviews for Your Bar Many customers turn to online customer reviews when deciding where to spend their money. The more reviews you have, the easier it is for the customer to decide they want to visit your bar. Learn what leading bars are doing to successfully get more reviews from their customers with little effort . . . more>>
    How to Use Pinterest to Market Your Bar
    How to Use Pinterest to Market Your Bar Pinterest is a great (and free) way for your bar to build an online community of customers and promote. But if you don't know what to post or how to build a group of followers it can be a total time waster. Learn the best practices for using Pinterest successfully to market your bar . . . more>>
    How to Get Your Bar Started on Pinterest
    How to Get Your Bar Started on Pinterest Pinterest is currently the fastest growing social media site and is attracting plenty of traffic. The good news is that you can use this site to drive new customers to your bar or restaurant and promote upcoming events. Learn exactly how to get your bar on Pinterest and what steps are most effective for customer generation . . . more>>
    Bar Promotion Marketing: The Most Effective Ways to Get the Word Out
    Bar Promotion Marketing: The Most Effective Ways to Get the Word Out The success of your bar promotions will be largely determined by how effectively you get the word out. Choose the wrong marketing avenues and you'll both waste money and not get the crowd you need. Learn the most effective marketing and advertising ways successful bars use to promote their upcoming bar promotions and which ones to avoid . . . more>>
    BAR PROMOTION: Armchair Quarterback Night
    BAR PROMOTION: Armchair Quarterback Night With more and more people watching football games at home on their big screens, it can be challenging to get customers into your bar for games. Learn what several bars are doing to get customers involved and coming to their bar for their football fix each week . . . more>>
    Proven Bar Promotion That Works: How to Triple Your Happy Hour Sales By Holding Group Nights
    Proven Bar Promotion That Works: How to Triple Your Happy Hour Sales By Holding Group Nights The following promotion is a case study straight from one of our members, and has been used by several other members with great success. Learn the exact steps used by these bar owners to triple their happy hour revenue and fill up their bar on slow nights by targeting groups . . . more>>
    BEST PRACTICES For Getting Repeat Customers in Your Bar
    BEST PRACTICES For Getting Repeat Customers in Your Bar Focusing on increasing repeat customers is one of the smartest uses of any bar owner's time. Research on customer buying habits shows that by increasing return visits by only 5% can increase your profits by at least 25%. Learn the best strategies bar owners use to cost effectively increase their repeat customers return rate and make your bar more profitable . . . more>>
    BAR MARKETING BEST PRACTICES: Proven Low Cost Ways to Consistently Drive Customer Traffic to Your Bar
    BAR MARKETING BEST PRACTICES: Proven Low Cost Ways to Consistently Drive Customer Traffic to Your Bar Getting more customers for your bar requires that you not only have but execute a workable bar marketing strategy. Too many bars make the mistake of focusing their time and resources on strategies that don't get the best results. Learn the top proven and tested bar marketing best practices being used by successful bar owners today and how you can implement them at low cost into your bar marketing plan . . . more>>
    How to Profit by Hosting Birthday Parties in Your Bar
    How to Profit by Hosting Birthday Parties in Your Bar Having birthday parties at your bar is a largely untapped source of revenue for many bars. Positioning your bar to hold this type of event is easier than you think. Learn the exact steps to take to make this a profitable part of your marketing mix . . . more>>
    How to Obtain Prizes for Your Bar Promotions at Very Low Cost
    How to Obtain Prizes for Your Bar Promotions at Very Low Cost Prizes given away during your bar promotions can quickly add up in cost and reduce each promotion's profitability. Learn how to significantly reduce your prize costs by following these key techniques for obtaining prizes . . . more>>
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