Bar business tools and resources for bar owners, including bar promotions, bar marketing ideas and strategies, bar operations knowledge, bar employee and operations forms, bar training manuals, and bar spreadsheets to help bar owners run a more profitable bar businessBar business tools and resources for bar owners, including bar promotions, bar marketing ideas and strategies, bar operations knowledge, bar employee and operations forms, bar training manuals, and bar spreadsheets to help bar owners run a more profitable bar business
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  • Bar Business Home | Bar Marketing Ideas
     
    Bar Marketing Ideas

    Bar Marketing Ideas: How to Attract More Customers to Your Bar

    If you're like most bar owners, your NUMBER ONE PROBLEM is getting enough customers.

    If your existing bar marketing strategies are not producing the financial results you want, we can help!

    BarBusinessOwner.com has over 100+ bar marketing strategies that will help you get your bar noticed and attract more customers into your bar.

    Our bar marketing resources are industry-leading and represent the most extensive collection of bar marketing ideas anywhere online or in print.

    Let's face it - the cost of acquiring new customers can be expensive. As an independent bar business, you'll never have the marketing budget of the chain restaurants and bars. You don't have the budget to rely on traditional advertising methods. To survive, you need to use smart, creative, and low-cost marketing strategies.

    One thing is for certain - if you're not attracting enough customers to your business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

    Fortunately, there are several proven and tested bar marketing ideas and strategies that other successful bar owners use that you can also use in order to attract more customers. Choose the ones that fit your bar and you can increase your customer flow and build a steady stream of loyal customers for your business.

    You can attract more customers without spending alot of money - we'll show you how.

    Our bar marketing promotions, tactics, and strategies are easy to understand and implement, and are designed for independent bar and nightclub owners and managers. As times change you must know which of the latest marketing techniques are getting results and how you can implement them in order for your bar to grow and thrive.

    Click here for more information on all that's included and how to join.


    How to Claim Your Bar's Free Listing on Foursquare
    How to Claim Your Bar's Free Listing on Foursquare If you're not listed on Foursquare yet, you're missing out on an excellent FREE source of customer traffic. Get your bar listed now! Learn about the latest changes to Foursquare that make it an even better way to market your bar for free to local smartphone users and drive more customers your way . . . more>>
    Free High Traffic Websites You Can Use to Promote Your Bar's Upcoming Events
    Free High Traffic Websites You Can Use to Promote Your Bar's Upcoming Events Getting the word out about your upcoming events is vital for making your promotions successful. Fortunately, with just a little bit of computer time, you can reach a large section of potential customers in your area. Learn the top event calendar websites where you can list your bar's upcoming events for free . . . more>>
    How to Setup and Get the Best Results From Your Bar's Google+ Profile
    How to Setup and Get the Best Results From Your Bar's Google+ Profile Google is now allowing businesses to set up a free profile and promote to Google+ users. Don't miss out using this new Facebook rival to market you bar and promote your events for free. Use our step by step guide to help you set up your bar's profile on Google+ and maximize your results from this fast growing social media platform . . . more>>
    Internet Bar Marketing To Do List
    Internet Bar Marketing To Do List Using the internet to drive customer traffic to your bar is no longer an option. Unless you have the proper presence, on the right websites, you're losing these customers to your competitors. With this guide you'll learn exactly where your bar needs to be represented and the exact steps on how to do it so that your bar is getting the most customers possible from the internet . . . more>>
    How to Hold a Successful Facebook Fan Party Night
    How to Hold a Successful Facebook Fan Party Night Once your bar's Facebook Fan Page reaches 500 to 1000 fans, you're in a great position to hold an exclusive party for your Facebook fans. Learn the most effective ways to make your Facebook party event both a financial and marketing success and how to get your Facebook fans to actively market your bar to their Facebook friends . . . more>>
    How to Use a Reverse Happy Hour to Create Additional Late Night Revenue
    How to Use a Reverse Happy Hour to Create Additional Late Night Revenue If your bar has difficulty attracting a steady stream of customers later in the evening on certain nights, you should strongly consider offering a reverse, or late night, happy hour. Learn how successful bars are using late night happy hours to drive sales and customer traffic when they need it most . . . more>>
    Group Marketing Prospect List for Bars
    Group Marketing Prospect List for Bars Where can you really get a leg up on the competition? With group business! Take advantage of this largely untapped source of new customers by using the Group Marketing Prospect List to compile and organize who and when to contact . . . more>>
    Proven Bar Promotion That Works: How to Triple Your Happy Hour Sales By Holding Group Nights
    Proven Bar Promotion That Works: How to Triple Your Happy Hour Sales By Holding Group Nights The following promotion is a case study straight from one of our members, and has been used by several other members with great success. Learn the exact steps used by these bar owners to triple their happy hour revenue and fill up their bar on slow nights by targeting groups . . . more>>
    Bar Promotion Fundamentals: Understanding What Result Areas Your Bar Promotions Should Achieve
    Bar Promotion Fundamentals: Understanding What Result Areas Your Bar Promotions Should Achieve You know you need to run promotions for your bar. But do you know the specific objectives each bar promotion should accomplish? Learn how to get more customers and increase sales by understanding with clarity the objectives you should have for each bar promotion . . . more>>
    Bar Marketing Results: How to Measure (And Know) How Effective Your Marketing Really Is
    Bar Marketing Results: How to Measure (And Know) How Effective Your Marketing Really Is The average bar owner spends between 3% and 6% of gross sales on marketing. With so much being investing in getting, and keeping, customers, how well you spend this budget is critical to your bar's financial performance. Learn how to set up an easy to use way to track the marketing costs, effectiveness, and ROI of every marketing promotion and strategy in your arsenal so you know which ones to repeat and which ones to stop running . . . more>>
    2012 Bar Events Calendar
    2012 Bar Events Calendar Keeping track of your bar events and special promotions can be a challenge even for the most organized bar owners. Use the Bar Events Calendar For 2012 to add or edit your upcoming bar events and keep this part of your business organized . . . more>>
    Use Sponsored Tastings to Build Business on Slow Nights
    Use Sponsored Tastings to Build Business on Slow Nights Sponsored tastings are an ideal way to bring in more customers for very little money marketing investment. Learn how to work with your beverage brands to host these special events in your bar that will generate interest in a new product and add to your revenue as well . . . more>>
    Sponsoring Sports Teams in Your Bar: How To Generate Steady Profits and Customers By Following Specific Steps
    Sponsoring Sports Teams in Your Bar: How To Generate Steady Profits and Customers By Following Specific Steps Sponsoring sports teams can be a steady money maker for your bar. It can also be a money loser if you don't have the right game plan. Learn the do's and don't about sports team sponsoring and how to make this a profitable part of your business . . . more>>
    How to Add Your Bar For Free to Mapquest's New Local Business Listings
    How to Add Your Bar For Free to Mapquest's New Local Business Listings Mapquest has recently created a local business listing center where you can add important details about your bar, for free. Information found on your Mapquest profile will be used by Google and Bing in their results, so having an up-to-date listing is essential. Learn what to put in your Mapquest business profile to help your bar be found easier on the internet . . . more>>
    How to Successfully Host a Car Show at Your Bar
    How to Successfully Host a Car Show at Your Bar Hosting a car show at your bar is a great way to get customers into your bar and boost sales. These fun events attract a lot of attention and don't require a big investment to execute. Learn step-by-step how to organize and carry out a car show at your bar. . . . more>>
    Chili Cookoff Judging Sheet
    Chili Cookoff Judging Sheet At your bar's chili cookoff, fairness in judging is essential for the chili cooks that are participating as well as your bar's image. Use the Chili Cookoff Judging Sheet to guide judges as they score the chili samples and for recording and tallying scores . . . more>>
    Chili Cookoff Rules
    Chili Cookoff Rules When holding a chili cookoff, it's necessary to have a clear set of rules for contestants to follow. Use the Chili Cookoff Rules as a template to set the rules for your bar's chili cookoff . . . more>>
    How to Hold a Chili Cookoff In Your Bar
    How to Hold a Chili Cookoff In Your Bar Holding a chili cookoff in your bar is an exciting event that is known to attract new and repeat customers. However, holding a big event like a cookoff is something that requires detailed planning and organization. Learn the exact steps to take in order to create a successful chili cookoff in your bar . . . more>>
    Chili Cookoff Entry Form
    Chili Cookoff Entry Form When holding a chili cookoff at your bar you need to make sure that you receive the cookoff entry fee from each contestant and that you have a solid committment from the teams that will be making the chili. Use the Chili Cookoff Entry Form to collect the appropriate information from the participating chili cookoff teams . . . more>>
    Bar Customer Goldmine: How to Successfully Market Your Bar to Groups
    Bar Customer Goldmine: How to Successfully Market Your Bar to Groups One area many bar owners fail to capitalize on is marketing their bars to groups. If you don't have a share of the group business you're missing out on easy and predictable money every month. Learn the best ways to find and attract group customers to your bar . . . more>>
    Why You Need to Update Your Bing Local Search Listing Immediately
    Why You Need to Update Your Bing Local Search Listing Immediately Bing has recently made changes to how their free local listings are shown, and ranked. Learn what new information you need to add to your Bing Local Search listing so that your bar is found higher in the search results . . . more>>
    How to Use Bounce Back Offers to Get Your Customers to Frequent Your Bar More Often
    How to Use Bounce Back Offers to Get Your Customers to Frequent Your Bar More Often Getting your existing customers to return to your bar more often should be a major component of every bar's marketing plan. Not having enough repeat customers is often the difference between making a profit and losing money. Learn the most effective ways to put together and roll out bounce back offers at very low cost to encourage your existing customer base to spend more time and money in your bar . . . more>>
    EXTREMELY Effective Way to Get Your Customers to Sign Up to Your Bar's Facebook, Twitter, or MySpace Fan Pages
    EXTREMELY Effective Way to Get Your Customers to Sign Up to Your Bar's Facebook, Twitter, or MySpace Fan Pages Getting your existing customers to sign up to your bar's Facebook, MySpace, or Twitter pages or opt-in to receive text messages is a vital step to successfully marketing online. Learn a simple strategy that will result in your customers rushing to join your lists, allowing you to market to them for almost no cost . . . more>>
    How to Increase Your Bar's Sales and Repeat Customers by Improving Your Employee Morale
    How to Increase Your Bar's Sales and Repeat Customers by Improving Your Employee Morale The typical bar experiences employee turnover at close to 60% yearly. Putting a focus on keeping morale high will result in happier employees, longer retention, a better trained staff, and more sales due to increased customer loyalty and frequency. Learn actionable steps successful bars are using to keep employee morale high, resulting in ultimately more sales . . . more>>
    Host Bike Nights at Your Bar and Rev Up Business
    Host Bike Nights at Your Bar and Rev Up Business Bike Nights are a great way to bring in more customers by focusing on a specific niche. Learn how to start Bike Nights at your bar by creating a biker-friendly atmosphere and marketing directly to bikers. . . . more>>
    Marketing Your Bar to Dog Owners: How To Gain Loyal Customers in This Growing Yet Under-Served Niche
    Marketing Your Bar to Dog Owners: How To Gain Loyal Customers in This Growing Yet Under-Served Niche Making your bar dog friendly can be a profitable way to grow your bar business. If you have an outdoor patio and you're not targeting four-legged customers and their owners, you're missing out on some easy money. Learn why dog owners are begging to spend money with you and how you can attract these new customers to your bar . . . more>>
    Text Messaging Advertising: Why Every Bar Should Be Using Text Messaging to Cost Effectively Drive Customer Traffic
    Text Messaging Advertising: Why Every Bar Should Be Using Text Messaging to Cost Effectively Drive Customer Traffic If you're not using text messaging to attract customers, you're missing out on one of the most effective ways to fill your bar. Learn how text messaging has one the highest response rates (and lowest cost) of any advertising medium and how you can implement a text messaging program for your bar . . . more>>
    Bar Pool Rule Book
    Bar Pool Rule Book Pool or billiards is a game that can be taken very seriously by your bar patrons. So when a question over rules comes up during a game, you will need a standard set of rules. Use the Bar Pool Rule Book as a guide for play in your bar. . . . more>>
    Bar Foosball Rule Book
    Bar Foosball Rule Book It may not be obvious that you need a set of rules for foosball in your bar, but when a dispute arises over a tournament, bar olympics or just regular play, you'll be glad you have a copy of the rules. Use the Bar Foosball Rule Book as a guide for foosball play in your bar. . . . more>>
    Proven Bar Promotions You Can Use Throughout The Year Part II (July Through December)
    Proven Bar Promotions You Can Use Throughout The Year Part II (July Through December) If you don't have effective ongoing bar promotions, you're missing out on vital customer traffic. Use these proven bar promotions to attract customers throughout the year . . . more>>
    How to Drive More Traffic on Slow Nights Using Community Fundraising Promotions
    How to Drive More Traffic on Slow Nights Using Community Fundraising Promotions Almost every bar is faced with the challenge of how to find customers to fill slower days and times. Learn how you can attract more business using a proven formula for getting groups of customers to visit your bar on the days you specify (and with little time and upfront costs on your part) . . . more>>
    How to Run Bar Olympics at Your Bar
    How to Run Bar Olympics at Your Bar Bar Olympics is a fun way to get groups of customers in the door and generate excitement about your bar. Learn how to set up a round of bar olympics at your bar and use this easy promotion to boost beverage sales. . . . more>>
    BEST PRACTICES For Getting Repeat Customers in Your Bar
    BEST PRACTICES For Getting Repeat Customers in Your Bar Focusing on increasing repeat customers is one of the smartest uses of any bar owner's time. Research on customer buying habits shows that by increasing return visits by only 5% can increase your profits by at least 25%. Learn the best strategies bar owners use to cost effectively increase their repeat customers return rate and make your bar more profitable . . . more>>
    How Every Bar Can Use Neighborhood Marketing to Build a Steady Stream of Long Term Customers
    How Every Bar Can Use Neighborhood Marketing to Build a Steady Stream of Long Term Customers Neighborhood marketing revolves around targeting customers who work or live in a 3 to 5 mile radius of your bar. Make your bar the go-to place in your area without spending a lot of marketing dollars. Learn how to put together a solid neighborhood marketing plan and what tactics and strategies are most effective in building and maintaining a reliable flow of customers . . . more>>
    BAR DOWNLOAD: Beer Tasting Sheet For Bars
    BAR DOWNLOAD: Beer Tasting Sheet For Bars When you hold a beer tasting at your bar, you get the opportunity to educate your customers and introduce them to new products. Unfortunately, after the tasting, your customers might not remember what beers they liked. Use the Beer Tasting Sheet as an easy to use form for customers to note the appearance, aroma, flavor, finish and their personal comments about the beers that they taste . . . more>>
    Why You Should Avoid Using Paid Advertising on Yelp and City Search
    Why You Should Avoid Using Paid Advertising on Yelp and City Search Both Yelp and City Search offer paid advertising beyond their free listings. With large amounts of targeted web traffic, it seems to make sense to go with their paid advertising options to make your bar stand out. Save your money and don't do it! Learn why paid advertising on Yelp and City Search is like throwing money down the drain . . . more>>
    How to Sell More To Your Existing Customers By Using In Bar Signage and Advertising
    How to Sell More To Your Existing Customers By Using In Bar Signage and Advertising Close to 60% of consumer purchases are influenced by point of purchase displays and advertising. If your bar is lacking in this area, you're underselling your customers. Learn how to put a simple yet effective in bar display advertising program in place so you can sell more profitable items and increase average ticket amounts . . . more>>
    How to Drive Customers to Your Bar Using Facebook Places
    How to Drive Customers to Your Bar Using Facebook Places One of the hottest trends for mobile phone users is "checking in" from a business location and alerting their friends where they are hanging out at that moment. With Facebook Places, mobile phone users can "check in" and simultaneously update their "checked in" status to their Facebook friends. Learn how to get your bar listed for free so that you can take advantage of this excellent way to drive more customers to your bar . . . more>>
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