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"Learn Proven Ways How You Can Grow Your Bar Business And Become More Profitable....
Beginning Today!"
Gain access to THE most comprehensive resource for bar owners and managers who want to build a more profitable and successful bar business. We'll help you unlock the opportunities within your bar that are waiting to turned into more customers, more sales, and more profits! Here you'll find ready to use low-cost ways to get more customers, bar promotions, downloads, spreadsheets, bar forms, information packed how-to-articles, video tutorials, and online bar calculators. Our content is designed specifically for bar owners and operators to help you attract new customers without going broke, motivate your staff for better results, reduce theft, manage your pour costs and overhead better, and successfully run a more profitable bar or nightclub.
We have no doubt that your membership will more than pay for itself within the first few weeks.
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 BAR MARKETING BEST PRACTICES: Proven Low Cost Ways to Consistently Drive Customer Traffic to Your Bar
Getting more customers for your bar requires that you not only have but execute a workable bar marketing strategy. Too many bars make the mistake of focusing their time and resources on strategies that don't get the best results. Learn the top proven and tested bar marketing best practices being used by successful bar owners today and how you can implement them at low cost into your bar marketing plan . . . more>>
 How To Create Successful Bar Promotions: A Step By Step Guide
Understanding what works (and what doesn't) with bar promotions is vital in maximizing your customer traffic. The addition or tweaking of just a few things can skyrocket the response to your promotions. Use this step by step guide to help you create successful bar promotions that will drive tons of customer traffic . . . more>>
 Bar Customer Goldmine: How to Successfully Market Your Bar to Groups
One area many bar owners fail to capitalize on is marketing their bars to groups. If you don't have a share of the group business you're missing out on easy and predictable money every month. Learn the best ways to find and attract group customers to your bar . . . more>>
 Attacking a Pour Cost Problem: How To Bring Your Pour Costs Under Control
When you have high pour costs you've got to make some quick changes or you'll lose much of your profits. Don't fail to act on this problem - it can be fixed if you know what to do. Learn some of the main reasons for high pour cost and what you can do to fix the problem before it's too late . . . more>>
 BAR JOB DESCRIPTIONS
Having detailed job descriptions for every position in your bar results in better job execution from your employees, prevents misunderstandings, and reduces you bar's liability. Use these ready-to-use Bar Job Descriptions to help your employees understand more thoroughly their job responsibilities and what results are expected from them . . . more>>
 BAR EMPLOYEE HANDBOOK
Having a well-written and complete Bar Employee Handbook is vital to the success and safety of your bar business. Use the Bar Employee Handbook template to create a customized version of a key document for any bar business. If you desire you can include your own unique employee requirements, procedures, policies, and practices in writing so there is no question as to what is expected of your . . . more>>
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How to Use Bounce Back Offers to Get Your Customers to Frequent Your Bar More Often
Getting your existing customers to return to your bar more often should be a major component of every bar's marketing plan. Not having enough repeat customers is often the difference between making a profit and losing money. Learn the most effective ways to put together and roll out bounce back offers at very low cost to encourage your existing customer base to spend more time and money in your bar . . . more>>
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How to Significantly Reduce Employee Turnover in Your Bar
Employee turnover is expensive, both in money and lost time. Hiring and replacing employees can be a drain on your management resources. Fortunately, you can improve your employee retention rates with some directed effort. Learn the warning signs to look for and what to do to in order to retain the employees you want to keep so that your staffing functions smoothly . . . more>>
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How to Design and Sell Specials That Customers Can't Wait to Order
Daily or weekly specials are a great way to sell items with healthy profit margins or to move excessive inventory. Unfortunately, due to poor special design and weak upselling strategies, many customers never actually order the specials. Learn the best ways to design and market your specials so that they are enticing and irresitable . . . more>>
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How to Make Your Bar Stand Out From Your Competitors
If your bar is like most bars, you operate in a competitive market where potential customers have multiple options on where to take their business. While competing on price is the easiest way to stand out, it's also the worst way. Learn the top ways you can attract these customers without dropping your prices or running constant specials by offering more of what they are looking for . . . more>>
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Making Your Bar's Website Mobile Phone Friendly
With just about every potential customer now carrying a mobile phone, having a mobile website for your bar is getting more and more important. Learn the different mobile phone website options available to you and a simple and effective way to build a mobile website for your bar . . . more>>
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Use Sponsored Tastings to Build Business on Slow Nights
Sponsored tastings are an ideal way to bring in more customers for very little money marketing investment. Learn how to work with your beverage brands to host these special events in your bar that will generate interest in a new product and add to your revenue as well . . . more>>
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BAR MENU PROFIT ANALYSIS WORKSHEET
It's very important to know where the different items on your menu stand and how much money your bar makes from each item. Use the Bar Menu Profit Analysis Worksheet to find out the revenue, profit, and profit margin for each item on your menu and to determine which menu items are winners and which ones could be replaced . . . more>>
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31 Steps You Can Take Today to Lower Costs in Your Bar
Recently one of our members asked about ways to cut costs without downgrading the overall experience their customers get. Cutting costs through better management is one of best uses of your time, as it directly impacts your bottom line. Learn 31 actionable steps you can take to cut costs in your bar, most of which require no additional expenditure on your part . . . more>>
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BAR DOWNLOAD: Employee Turnover Cost Worksheet
Employee turnover is high in the bar business and training new employees can be costly. In order to put things in place to keep employees longer, you need to know how much turnover is costing you. Use the Employee Turnover Cost Worksheet to determine your employee turnover rate and how much lost employees cost you over the year . . . more>>
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Should You Run a Groupon Promotion For Your Bar?
With the growing popularity of deep discount websites such as Groupon.com as customer traffic generators, it may be tempting to run a campaign for your bar. Learn the truth about running a deep discount website promotion and why for some bars it could be one of the worst decisions a bar owner makes . . . more>>
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BAR LABOR COST ANALYSIS SPREADSHEET
Labor costs are one of your highest costs in running your bar. Keeping labor costs within a reasonable percentage is essential for your bar to be profitable. Use the Labor Cost Analysis Spreadsheet to help you determine the optimum number of employees and that your labor costs are appropriate for your sales volume . . . more>>
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BAR SHIFT CHANGE CHECKLIST
Shift changes in bars are always a hectic time. Employees are coming and going and the bar needs to be cleaned up from the first shift and set up properly for the second shift. Use the Bar Shift Change Checklist to help your manager stay organized and get things done as shift changes occur in your bar . . . more>>
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Purchasing Best Practices
The purchasing decisions you make for your bar affect your profit margins, cash flow, and bottom line. Unless you employ an up-to-date purchasing strategy you're leaving easily obtained profits on the table. Learn the key purchasing best practices that every bar should be employing to generate additional profits . . . more>>
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How to Promote Your Bar Using Foursquare
Many of your potential customers are avid users of social networks and smart phones. Getting your bar noticed among local users who live or work near your bar will allow you to tap into a low cost source of customers. Learn how to effectively market your bar for free to local smartphone users on Foursquare and drive additional traffic your way . . . more>>
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How to Run a Spelling Bee Contest in Your Bar
Want a new promotion at your bar that's cheap, easy to do, and draws a crowd? Spelling bee contests are a trendy new event in bars and they're quickly gaining popularity. Learn how to set up a spelling bee in your bar that is both profitable and brings in more customers right away . . . more>>
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How to Run a Summer Beach Bash Promotion
A summer beach bash promotion is a fun and exciting bar promotion that is sure to be a hit with your customers. Our step by step guide provides simple and straightforward steps on how to put together a profitable beach party bash promotion . . . more>>
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How To Increase Your Bar Staff Through Cross Training
How do you grow your bar staff without hiring another employee? By cross training. When you cross train your employees to do multiple positions in your bar, there are many benefits. Learn why you should cross train and how to best use cross training in your bar . . . more>>
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How to Profit by Hosting Birthday Parties in Your Bar
Having birthday parties at your bar is a largely untapped source of revenue for many bars. Positioning your bar to hold this type of event is easier than you think. Learn the exact steps to take to make this a profitable part of your marketing mix . . . more>>
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How to Successfully Run a Trivia Night in Your Bar
Bar trivia is a proven event you can run and bring in large groups of customers to your bar, even on traditionally slow nights. Learn the exact steps to take in running a successful trivia night and turn one of your slower nights into a profitable evening for your bar . . . more>>
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How to Effectively Delegate Tasks to Your Staff To Get Better Results
Many bar owners try to do everything that time allows and often neglect the big picture tasks that are vital to their business. Doing this is fatal to your bar. Learn the exact steps to take in delegating tasks to staff so that they get done properly and allow you the necessary time to increase sales and grow your business . . . more>>
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WINE BY THE GLASS PROFIT WORKSHEET
Selling wine by the glass can be profitable for your bar if you know your costs and how many glasses you need to sell in order to make a profit. Use the Wine by the Glass Profit Worksheet to determine if your wine by the glass sales are profitable . . . more>>
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How to Successfully Micro Target Customers Using Facebook Paid Advertising
Facebook paid advertising is one of the most cost effective ways to drive traffic to your bar -- you only pay to reach the demographics and local area you define. This often overlooked format is being used with great success by many bar owners. Learn the exact steps needed in setting up a low cost Facebook ad campaign for your bar . . . more>>
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Bar Employee Comp Policy
Employees giving away unauthorized free drinks will significantly impact your bar's bottom line. Clear up any confusion among your staff by using the Bar Employee Comp Policy to make it very clear what is considered a comp dink and what is considered stealing . . . more>>
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How to Use Google Calendar for Events at Your Bar
It's simple to create an event calendar on your bar website with Google Calendar. You can easily make changes and update upcoming events with this excellent free tool. Learn how to set up a Google Calendar for your bar with this step by step guide . . . more>>
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Setting Up Free WiFi in Your Bar
WiFi usage is exploding. With the rapid adoption of smartphones by consumers, the demand for WiFi will continue to increase. Learn all that's involved in setting up free WiFi in your bar so that you can get your existing customers to stay longer as well as attract new customers . . . more>>
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Setting Up a Customer Paid-For Loyalty Program
Customers will pay to be a part of your loyalty club if they can see it benefiting them. If you know how to do it right, you can build a loyal group of regulars and also get them to pay a sign up fee to join the loyalty club at your bar. Learn how to devise and roll out a paid loyalty program in your bar . . . more>>
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How To Get Your Bar Listed in GPS Databases
GPS receivers are becoming more common among car owners and smartphone users. If your bar is not listed, you're losing customers who you could easily attract. Learn how to get your bar listed in the GPS databases so that you can take advantage of this excellent and free customer traffic driver . . . more>>
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BAR DOWNLOAD: Bar Promotions Results Form
Measuring the success of every bar promotion you run is vital if you want accurate data to determine whether you should run that promotion again, make some changes or get rid of it completely. Use the Bar Promotion Success Form to measure the success of your bar promotions with sales and number of customers compared to costs . . . more>>
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How to Write Online Job Postings That Get Results
Getting qualified applicants to respond to your bar's open job positions while at the same type keeping your inbox from being filled by unqualified responders can be a challenge if you approach your online job postings without a plan. Learn what to include and how to structure your online job postings to get the best job candidates . . . more>>
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BAR DOWNLOAD: Monthly Bar Sales Tracker Worksheet
If you don't track and record sales you'll never be able to measure your bar's sucess and recognize sales trends. You want to track sales by product and by month so you can analyze your sales and understand trends. Use the Monthly Sales Tracking Spreadsheet to track sales, receipts, and cash for every month of the year . . . more>>
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BAR DOWNLOAD: Bar Staff Meeting Checklist
It's always a challenge to make sure that staff meetings are productive and organized. Use the Staff Meeting Form to keep staff meetings on point and keep a record of items discussed. You can also review the Staff Meeting Form afterwards to go over new ideas or create action items for the day ahead . . . more>>
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BAR DOWNLOAD: Social Media Policy Template for Bars
Social media is now mainstream. Your employees do communicate with other employees and your customers on Facebook, Twitter, Flickr, and more. Unless you have a social media policy in place, you run the risk of employees posting disparaging or negative comments about your business and damaging your bar's reputation. Use the Social Media Policy Template to clearly spell out what is acceptable social media behavior for your employees . . . more>>
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BAR DOWNLOAD: Bar Safety Inspection Worksheet
Safety is a number one priority for your bar. But is your bar really safe for employees and customers? Running regular safety inspections will ensure that your bar is safe for employees and customers. Use the Bar Safety Inspection Worksheet to check the safety of your bar - from the backbar to the emergency exits . . . more>>
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7 Key Steps to Effectively Promote Your Bar's Website
Getting more business as a result of your website is the goal of most bar owners. If you're not seeing results from your website, now's the time to make some changes. Learn seven key steps every bar owner should take to turn their website into a solid source of new customers and profits . . . more>>
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Can Smartphone Users Find Your Bar?
Smartphone usage for mobile computing is growing at a rapid pace, especially among ages 18-45. If you're not easily found when a potential customer does a smartphone search for bars, you're losing valuable customer traffic. Learn what you can do to ensure that your bar shows up when customers are searching for bars in their area . . . more>>
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BAR DOWNLOAD: Bar Incident Report Form
It's essential to create a report for accidents and incidents that happen in your bar. A report of the events surrounding an incident will help you keep accurate records and to protect your bar from liability. Use the Bar Incident Report Form to record the details of accidents and incidents that happen in your bar . . . more>>
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BAR DOWNLOAD: Bar Employee Sales by Station Spreadsheet
To place the right employees in the most profitable positions and sections of your bar, you first need to track the sales of each employee at the different stations where they work. Use the Employee Sales by Section Spreadsheet to track who performs better on a certain night and in a certain position. . . . more>>
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Bar Employee Reprimand Form Templates
When an employee does something or fails to do something according to your bar's stated policies, it is necessary to bring this unacceptable behavior to his or her attention. Use the Bar Employee Reprimand Form Templates to document the occurrence and make the employee aware of the issue so that they do not repeat it again . . . more>>
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Here's what bar owners and managers are saying about the content found in our newsletter...
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PJ's Cabin Fever
Kenosha, WI
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Berghoff Catering & Restaurant Group
Chicago, IL
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Porirua Club
Porirua, NZ
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Stephanie Caldwell
Hoopsters Sports Bar & Grill
New Washington, IN
"I have gotten some great ideas on bar promotions from your emails. I've used some and they haven't failed me yet."
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Scanlan's
Rockford, IL
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Firewater
Iowa City, IA
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Car Pool Herndon
Herndon, VA
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Steale-Arm Sports Pub
Sanford, FL
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The Coach Bar & Restaurant
Carbondale, PA
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Emperor's Palace
Lacey and Olympia, WA
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WingNutz Bar and Grill
Rifle, CO
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Chaney's Lonestar Bar
St Paul, MN
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